Madally Wurlpiz is a Singaporean Visual Artist who graduated from Temasek Design School in 2003 with a Diploma in Visual Communication (with Merit), majoring in Graphic Design and specializes in Publication and Infographics. The rest that comes before or after is a chain of history not to be remembered.


Wurlpiz’s real name, Ahmad Sadali – was actually named by his late father after the famous Indonesian artist: Ahmad Sadali. 'Madally Wurlpiz' is a nickname given by the co-founder of his defunct design collective KLRLTR (pronounced as Killer Litter), who is also one of Zouk’s designer: Moriz Sidah. The moniker was supposed to mean 'Someone who is One with the Mother Earth'. Ahmad Sadali has no connection with the chief editor of Berita Harian, Guntor Sadali, though it's interesting to note that both of them works for the same company, Singapore Press Holdings. Though Wurlpiz have been featured 4 times in Berita Harian, both him and Guntor Sadali have never met in person.


Wurlpiz confesses that the hatred for Mathematics in his earliest youth was the very reason that made him pursue an interest in the Arts. His early-days started through performing arts, where in one instance, he was part of the supporting cast in his secondary school’s rendition of The King and I, in which he took the role of Luntha – the ambassador from Burma – singing in English and trying painfully to accentuate a Burmese accent. That, Wurlpiz said, was an atrocious attempt on trying to appear impressive in front of some under-age schoolgirls. Other ways in showcasing his antics would be the dancing segment for Teachers Day when he choreographed the steps for Janet Jackson’s Together Again. He also wrote forgettable lyrics for great songs composed by his talented friend: M. Zirin. Both of them have written numerous numbers, none made into any form of professional recordings, except minor rough cuts and demo tapes which were popular products alongside walkmans in the golden eras of the early nineties.


Wurlpiz is also a percussionist who drums on style that ranges from classical to metro-pop, from funk-fusion to the techno garbage of yesteryears. His methods of impromptu drumming mirrors the way he designs or writes his stories. Short notes, ghost notes, paradiddles and repetitions. Always a tinge of ad-lib here and there. A big finale crash in the end. But never a coda.


His four-piece metro-pop-rock band known as The Last Minute did not last long.


Wurlpiz is a self-confessed writer and writes not for a living. One of his greatest influence would be none other than his father – a stage & TV scriptwriter and a theatre activist – who brought him to Victoria Theatre to see a play when he was only nine. Wurlpiz is not a qualified writer, thus the everyday language used in his passages made his writings sound honest and straight in your faces. Seldom will he indulged in bombastic colloquialisms that he presupposes are served as an unparallel verbal diarrhoea to confuse readers; and in the course of trying to engrave a sanctimonious portrayal to the said audiences, he believes that it will become an antecedent of immutable misunderstandings to the people who are frequently misunderstood.


As a designer, Wurlpiz have won some little-major awards* in which the medals, certificates and the likes are now collecting dusts amongst his artworks. He said that the idea of competitions makes you judgmental and believes that no one is to judge your work other than yourself. Most of the competition he took part was deliberately forced either by his design gurus or associates and occasionally by himself with the expectation of getting some monetary rewards so that he can buy the latest Macbook to write his stories or, ironically, to create more award-winning creatives. Wurlpiz actually hates the advancement of technology, which he thought have made creative people lose their ideologies at some point in their lives. He simply loves pen and paper and charcoal on canvas. He also has a deep interest in Installation Art, and had a chance to create two so far: one was titled Lifeline, produced during his three months stint in Tampines Junior College, and the other called Mating Season for his first year design course. Having said that, it is his trademark of combining traditional mediums (such as painting or writing) with new media (like web, sound and motion graphics) to convey his ideas that made him somewhat (but not really) different.


In mid 2003, as part of his design major project, his first serious writing called Pause – A Documentation Of Thoughts In Visuals And Texts were conceived – attaining three local awards. It was a semi-analytical design essay done in four thematic books, a cd-rom and a website. Interested parties tried to contact him for publishing rights but Wurlpiz was incommunicado as he was busy learning the art of fire fighting somewhere in the darkest crannies of Singapore for his Basic Rescue Training. In 2005, a short novel titled Charcoal was produced for his medic colleagues to commemorate their two years of NS-hood in The Civil Defence Academy. The docu-novel came equipped with its own electro-acoustic soundtracks that Wurlpiz composed as part of its creative marketing. In 2006, Wurlpiz tried to compile lost verses, stories and poems in a personal anthology called Dissection Of A Space, capturing the strangest but nevertheless simple writings, some of which appeared in the now non-existing blog: Replay. In that same year, his website ( was featured in a book entitled 100% Design Portfolio published by Pedro Guitton & PageOne. Currently he is working on Pieces, his fourth self-produced book; which is a tragic novel in 1001 chapters based on his initial concepts dubbed The Second Night of October. It's set to be privately released somewhere between now and forever as part of one tributory gift for his bandits-de-comrades, known as 'The Magnificent Seven'. He is also working on several pro bono projects that include developments for a design exhibition, a movie script, a full-length play and a semi-rock, rojak-styled musical. On top of that, he is searching for an ideal female partner to impart his knowledge and hopefully becomes her future husband. When not idealizing, he takes time to post movie reviews online, writes instant haikus, sings J-pop songs that he don’t understand and tries every means and ways to gain weight. He is known to have occasional panic attacks and sometimes talks to himself to keep sane. Other than that, he immersed himself in a good book.


With a meagre monthly savings and the quiet determination not to take up any scholarship of sorts (he’s a Singapore Press Holdings’ Scholar who served his three years liability in the Product Branding & Promotion Dept.) he wishes to further his education in Character Studies. He aspires to be someone who can judge people not by their status but by the parenthesis that are written all over their faces, coming out from their smiles. Wurlpiz believes that in this dark and stressful modern-age society, some human beings have forgotten how to smile with honesty.




(Wurlpiz shares the same birthday with one of his favourite typographers, Erik Spiekermann, and one of TV's finest fictional character, John Locke, from Lost.)

* Crowbar Award 2001: Typography Design – Finalist (Typo Design Forum)
* National Skills Competition: Trade in Graphic Design: Silver Medal
* Adobe Photoshop: Arresting Design Competition – 1st Runner Up
* RC Logo Competition: Merit Award
* Media Development Authority Course Prize – Gold Medal
* Temasek Polytechnic Co-operative Society Prize
* Philips Design Excellence Award - Prestige Award for Design Excellence, 2003
* Anugerah Khas Mendaki, 2003

* Temasek Polytechnic All Rounder Award 2003 – Nominee
* Temasek Polytechnic Director’s Honors List
* Crowbar Award 2003: Editorial Publication – Silver Award (Pause)
* Crowbar Award 2003: Interactive Application – Finalist (Pause)
* Crowbar Award 2003: Interactive Application – Finalist (VSC Showcase)


For comments, colloborations & portfolio previews, contact Madally Wurlpiz at